Zelalem Injera | Bread Factory
Thursday, August 02, 2012 - 12:35, by Emeka Okafor
Emily Wax writing in the Washington Post:
It’s almost midnight, but Zelalem Injera, an Ethiopian bread factory housed in a cavelike Northeast Washington warehouse, is wide awake. As its 30-foot-long injera machine hums, Ethiopian American businessman Kassahun Maru, 61, proudly explains that it cranks out 1,000 of the fermented Frisbee-shaped discs every hour for the region’s growing number of ethnic grocery stores, health food boutiques and Ethiopian restaurants.Images courtesy of Marvin Joseph / The Washington Post
Injera — the Ethiopian staple food that doubles as cutlery — is made from teff, a tiny grain ubiquitous in the Horn of Africa and until recently almost unknown elsewhere. But the teff that Zelalem Injera uses is grown in America. The 25-pound sacks stacked along the wall read “Maskal Teff: An Ancient African Grain. Made in Idaho.” Once solely grown in the rugged Ethiopian highlands, teff is popping up in the windswept fields of the American heartland...[continue reading]
Emeka Okafor
Emeka Okafor is an entrepreneur and venture catalyst who lives in New York City. (Read on!)
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