Kenya Tourist Board managing director Muriithi Ndegwa said last week's referendum decorated the country's image abroad and gave confidence to tourists that the country is a safe destination.
Mr Ndegwa expressed optimism that international tourist arrivals this year might surpass the record set in 2007.
More than a million tourists visited the country in 2007 earning the exchequer Sh65.4 billion.
"After a successful and very peaceful referendum we expect tourists to come for holidays in droves this high tourist season," the KTB MD said.
"By the look of things we might surpass the international arrivals of 2007 and generate more revenue to our nation," he added.
Mr Ndegwa said that he was impressed by the growth of the industry in the first six months of the year to 482,250 a 17 per cent growth compared to the same period last year.
He spoke in Kilifi over the weekend, shortly after witnessing an international sailing competition which drew participants from Africa and Europe.
Mr Ndegwa said following aggressive marketing in Europe, the US and Asia he expected tourism to perform better this year.
Temple Point Hotel director Isaac Rodrot said international bookings had soared over the recent past.
He said that hotels in Malindi and Watamu are recording impressive bookings as the country is termed as a safe destination in the wake of a peaceful and fair poll.
"Bookings were on the rise shortly after the referendum. We are receiving booking enquiries from all over Europe," the hotelier said.
"We do expect a better high tourist season and the industry has recovered from the low levels we witnessed in 2008," he explained.
Travellers Beach Hotel general manager Freddie Kiuru said the hotel was full in the wake of the school holidays coupled with international holidaymakers.
Sarova Whitesands Beach Resort general manager Mohamed Hersi said the number of local guests was on the rise as a result of the holidays and the Mombasa show expected to kick off on Thursday.