Blog Money not Blood Money

More than six thousand executives have been asked to resign from the banking industry in the last three months and it appears as if there is no end to this matter as fresh one thousand people were advised to resign from Bank PHB. There are two ways to interpret this scenario (no matter the side of the divide you fall); either you blame the CBN governor, the erstwhile bank CEOs and/or the present management team or you simply blame yourself. The latter is one of the hardest things to do but it is actually the pathway to self growth and true freedom. Rewind to pre-Sanusi era where bank executives were literarily jumping from one bank to the other for promotions and increase emoluments, I doubt it would cross the minds of these executives that the axe would fall in their industry soon.

This is exactly how it was in the days of Noah; everything seems perfectly fine with their world so how can there be dark days and worse still, experiencing something they have never experienced before seemed quite illogical. No matter what you do, no matter where you are, it is always important to bullet proof yourself against the unforeseen tide. The world is so revolutionary that a single policy, a noble invention, a suicidal citizen, a corrupt leader, etc, can create a positive or negative change to the world you live in. The world has not changed since the days of Noah, what you consider as security may turn out to be a nightmare. One of the worst things that can happen to a man is to taste a certain lifestyle and lose everything in a twinkle of an eye; from being wealthy and ending in a state of poverty – this can lead to severe depression or hypertension.

This is why I am a strong proponent of an effective Plan B for the workforce and the self-employed persons: Please, before you make assumptions on my philosophy as regards Plan B, I would advise you to read my article on it – Please, click HERE to read. I started this blog year by telling you that only those that engage themselves in actually «doing» what they know, would profit and bullet proof themselves against being fired; my second post talked about building the power within you rather than depending on outside influence and my last post argued succinctly that depending on tithing alone as an inroad to financial success was a waste of resources. In order to epitomize my own write-ups, I have decided to expose an Effective Plan B that would not only make you earn more money than the current salary you take home; it would expose you to an unbelievable world of influence.

I am not writing «twinkle, twinkle little star», I am telling you about what I have personally handled, touched and currently experiencing. I am talking about a multimillion Naira Plan B that has changed the lives of some notable Nigerian young millionaires like Deolu Akinyemi, Gbenga Sesan, Kayode Muyibi, CFA, Seun Osewa and the list goes on. I am talking about online business; I am talking about a business that most guys have ventured in and failed because they lack the basic rudiments of what it takes to run a successful online business. With about seven thousand experienced bank executives competing in the job market, the only domain where vacancy is abundant and limitless is the internet. It is not about knowing where the opportunity is, it is about gaining the requisite knowledge from an experienced online business person in order to prosper in it.

The online business in Nigeria has so many opportunities but few legitimate players. Most of the temporal players that have ventured in have gone through the blood money approach like the Advance Free Fraud proponents (419ers) and a vast variety of internet huggers seeking for «get rich quick» schemes. I have been approached by quite few guys who wanted me to put them through in the online business as a Plan B program but most of them are thinking the online business in a blood money perspective as oppose the blog money perspective.

Here's the «Blood Money» Paradigm:

1. Come up with a brilliant idea.
2. Create/Develop/Manufacture the product or service that the idea provides.
3. Try to find a market for the idea.
4. Try to convince that market that they need that product or service.
5. Try to sell the idea to them at a specific price.
6. Pray it works.

Instead of the «Blog Money» Paradigm:

1. Build a Blog/Forum/Social network page/Web Site.
2. Provide valuable content/resources in an area of interest you are passionate about.
3. Attract a loyal audience of followers.
4. Engage and build relationships with your followers.
5. Find out who they are, and what their biggest challenges are.
6. Create a product or service to solve those challenges.
7. Sell it to your audience.

I have used both approaches in my 5 years of online business and I know for certain that the Blog Money paradigm has paid me far better, giving me peace of mind and increase my personal influence. Imagine making an income of 8 figures Naira equivalent using the blog money approach compared to the 4 figure Naira equivalent using the blood money approach. With the blog money approach, I have been invited to speak in platforms that I could never have dreamt of speaking in (with perks like first class tickets, best hotel rooms, car at my beck and call, etc). There is also the network of substantive friends that is developed using the blog money approach.

Those are my own testimonies for my own way of running my online business; each successful online business men I mentioned above, have their own style but the blog money paradigm is the same for all of them. The blog money approach is like the compound interest I mentioned in my earlier post; «2010 Prophetic Insight». It may appear so small and insignificant but the potential is huge; this is why so many Nigerians have disregarded this approach and lean towards the blood money approach. What they fail to understand is that the blood money approach requires more work than the blog money approach with no peace of mind, no future opportunity and seldom streams of income. Imagine a 419 fraudster writing a long mail and sitting in the internet caf